Welcome to the Marketing module. My name is Linda Morris and I’m one of the five marketing professors here at the University of Idaho. In this module, you’re gonna learn about the exciting career opportunities available in marketing. In the first objective, you will learn about what it takes to become a professional certified marketer with the American Marketing Association. In objective two, you’re gonna hear from a few of our alumni in terms of their marketing career in marketing communications, in a telecommunications industry, a marketing manager position in terms of the health care industry, and finally being a golf pro in terms of our new program that we’re proposing, Professional Golf Marketing program. In objective three, you’re gonna learn a little bit about what it takes to segment a market and how to target a market and in particular, you’re going to be the consumer. You will complete a VAL survey, that’s values, attitudes, and lifestyles survey, and then you will take a look at some of the demographic characteristics for your hometown zip code and for the zip code of Moscow, Idaho. In objective number four, what you will learn is how Proctor and Gamble and other large marketing companies market their products internationally. Finally in objective five, you will learn how to market yourself because you, as you graduate from the University of Idaho, will be a product of the University of Idaho and we will show you how to position yourself in terms of getting that winning career in marketing. Finally, a few other things that you might hear in the module is that you will hear about some exciting internship opportunities with such companies as NASA, the Boeing Corporation, Fred Meyer and many, many other companies. So take a trip through the marketing module, you will be introduced to some of the marketing faculty there and if you have any questions, we’re always here to help you. Even if you decide not to major in marketing and choose another career, the marketing module here will help you become a better consumer. Everyday in your daily activities, you as a consumer engage in marketing activities. You are a buyer, sometimes you will be marketing yourself in terms of promoting yourself to a future employer, so these are some of the reasons why you, as a consumer, should study marketing.